ActiveMan
No Result
View All Result
  • Wellness
  • Style
  • Living
  • Culture
  • Wellness
  • Style
  • Living
  • Culture
No Result
View All Result
ActiveMan
No Result
View All Result

Stay Healthy While Active & On The Go With EarthWater

Interview with EarthWater's CEO CJ Comu

by Staff Writer
in Living
Reading Time: 4 mins read
EarthWater's CEO CJ Comu with Jamie Foxx

EarthWater's CEO CJ Comu with Jamie Foxx

Share on FacebookShare on Twitter

EarthWater was founded by CJ Comu to research the origins and science behind “trace minerals” from Planet Earth. In 2014 the company released its first product called “FulHum” (Fulvic & Humic Minerals) in a unique patented (20 oz) PET/BPA Bottle to the retail market. As the company grew it released other SKU’s and then in 2018 expanded their presence to be an exclusive online company selling “Directly to Consumers”.

The trace minerals are then infused into some of the purest spring water that undergoes one of the most extensive purification and sterilization process in the world to reduce the incidence of Fluoride and Chlorine–creating “The Greatest Water on Earth.”

Today, EarthWater is recognized as a premiere “Made in USA” manufacturer of a line of health and wellness products infused with a proprietary and secret liquid concentrate derived from thousands of years of natural geological formation and cultivation of the richest plant and forest life trapped beneath the Earth.

These exclusive trace minerals are extracted from a sterile mine and then liquified using a proprietary process down to sub 9 nanometer. The trace minerals are then infused into some of the purest spring water that undergoes one of the most extensive purification and sterilization process in the world to reduce the incidence of Fluoride and Chlorine–creating “The Greatest Water on Earth.”

The EarthWater products carry a Natural 9.5pH -10.5 pH (not a synthetic pH made in a lab) to help rid the body of toxins and place the micronutrients missing in our daily diet.

The company’s Mission Statement: “To help improve the quality of people’s lives by placing the much needed micronutrients missing in our daily diet and help reduce the incidence of diabetes and obesity”.

Here is more of what CJ Comu had to say…

How did you start EarthWater and where you are today?

I was in London in Dec 2013 where I met a man in his 80’s for lunch. He walked over an hour to the appointment – crushed my hand at the meeting and ordered a steak for lunch. When I asked him how he stays so healthy – he said it was due to this liquid concentrate of trace minerals from Planet Earth.

I curiously asked what these were – he said I’m not sure but they are made of Fulvic & Humic Compounds. I later learned that the source of these were located in the State of Texas and after tracking down the Scientist he further validated that these could be called “the fountain of youth due to their amazing qualities.

I became even more fascinated and since the minerals came from Earth and it was converted to a water drink – I created EarthWater. Fast forward – now we have over 15 SKU’s sold in up to 121 Countries through our global distribution partner AMAZON.

What were some of the business and personal struggles along the way?

This was one of the roughest and toughest roads in business I have experienced in a while. This industry is dominated by the big “sugar soda” brands with a chokehold by the national distributors. Being a new “naive” beverage brand first mistake I made was listening to the “experts” on pricing and how NO ONE would buy a bottle of our unique water for $3.50/each.

Stay Healthy While Active & On The Go With EarthWater
cj comu

This combined with the bloodbath of getting prices slashed, expenses inserted and shelf space shifting – I said there must be a better solution. The answer was obvious. Consumers were shopping online – digital marketing was how to connect and the biggest (smartest) and most fair Distributor was AMAZON.

We reset our strategy – fired the experts and went back to believing I in our core business which was that we were and are a Health & Wellness Company that had a mission statement to “help change and improve people’s lives”.

Tell us about EarthWater Limited – what should we know?

EarthWater produces a “Black Water”. So you can’t be more disruptive in a flat industry as us. Our products contain over 70 life-changing minerals that can detox the body – provide much needed nutrients and fight off bacteria and disease.

We are most proud of the fact that we have a dedicated team, produced new SKU’s, worked hard to penetrate a closed sector and gained a loyal following.

What sets us apart from the rest of the market is we deliver something that the human body absolutely needs – with NO: chemicals, colors, carbohydrates, or sugar. We are certified organic and kosher. Plus our products contain up to 70 life changing minerals and a +9 pH.

Who else deserves credit in this story – who has played a meaningful role?

Much of the credit goes to our initial shareholders that believed in our Mission Statement and took the risk with Management to do what many people thought was impossible.

A small startup was going to battle the giants in a $20 Billion US market where distribution was locked up and the brands not innovating. It was a David Vs Goliath story and we knew we could NOT out spend the competition but we could outwork and at times outsmart then with our branding and consumer acquisition strategy.

Learn more at: www.EarthWater.com

Previous Post

How to be a good sexual partner. 5 tips to please a woman

Next Post

Men’s Guide to Travel in Style for Every Upcoming Trip

Related Posts

woman in black coat holding black gun

4 Reasons to Try Shooting Sports

March 13, 2023
31

Shooting has long been a competitive sport but even if you have no plans to start shooting in competitions, it...

close up photo of golf ball

6 Great Gifts for Golf Lovers

March 2, 2023
13

Do you need to buy a gift for a family or loved one who just happens to be a lover...

woman doing exercise inside gym

Skip the Gym Selfie – Do This for your Dating Profile Photos

February 1, 2023
41

For your health? For your confidence? To look good naked? It’s different for all of us, but there’s one contributing...

close up photography of woman sleeping

The Neck Pillow That Can Relieve Neck Pain

February 9, 2023
43

Have you ever felt stiff in the morning, even after a long night's sleep? Especially in the neck and shoulders...

wellness activity

4 Wellness Activity Ideas for Healthy Living

January 25, 2023
32

Taking part in different wellness activities is one effective way to ensure a healthy mind and body. Aiming to achieve...

man and woman holding battle ropes

3 Effective Workouts Perfect for Middle-Aged Men

January 25, 2023
42

As you age, your fundamental goals for workouts change, and you focus on safe and smart exercise routines, but it...

brown wooden gavel on brown wooden table

The commencement of Alex Murdaugh’s murder trial represents a historic moment: what could the proceedings yield?

January 23, 2023
19

On July 14, 2022, Richard "Alex" Murdaugh, 54, was indicted of the June 2021 murders of his wife Maggie, 52,...

Lee J Cobb

January 21, 2023
31

Cobb is an American actor who has been in a number of film and television roles. He has also been...

Alan Arkin

January 21, 2023
57

Alan Arkin is an American actor and director who has made his mark on the stage and screen. In fact,...

Load More

Men’s Fashion Accessories: 10 Easy Ways To Style Your Same Old Boring Outfits

The top 5 cocktail recipes every man should know

7 Best Whiskey Brands for Any Occasion

Find Best Men’s Watches: 8 Important Things To Consider

7 Grooming Essentials For Men: Discover How To Maximize Your Handsome Potential

Style Hacks for Men: 4 Easy Ways to Elevate Your Wardrobe

  • About
  • Disclaimer
  • Email us: [email protected]

© 2023 ActiveMan. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy. All the information on this website – activeman.com – is published in good faith and for general information purposes only. ActiveMan does not make any warranties about the completeness, reliability, and accuracy of this information. Any action you take upon the information you find on this website (ActiveMan), is strictly at your own risk. ActiveMan will not be liable for any losses and/or damages in connection with the use of our website. ActiveMan might get paid commissions on purchases made through our links to retailer sites. ActiveMan is a registered trademark of Placeful, Inc.

No Result
View All Result
  • Wellness
  • Style
  • Living
  • Culture

© 2022 ActiveMan. All rights reserved. All images property of their respective owners. ActiveMan is a registered trademark of Placeful, Inc.