Danielle Bernstein is a fashion blogger and designer. She started her own brand called WeWoreWhat when she was just a sophomore in college. She has worked with many different brands and has even launched her own fashion lines.
Founder of WeWoreWhat
Fashion blogger and entrepreneur Danielle Bernstein has launched a number of fashion brands. Her first company is WeWoreWhat, which was launched in 2010 as a street style blog. The platform has since become a catalyst for multiple businesses. In 2019, she launched a tech startup called Moe Assist, which provides creators with resources to help them manage their businesses.
In 2017, Forbes placed her on its list of “30 Under 30.” She has also received recognition from the New York Times as a best selling author for her autobiography This Is Not A Fashion Story.
But Bernstein has faced scrutiny for her fashion career, particularly over allegations of copying designs from independent designers and small brands. According to an investigation by the Insider, a pattern of behavior that flouts industry norms was found.
New York Times Best Selling Author
Danielle Bernstein is a self-proclaimed “Entrepreneur, designer, founder”. She is known for her blog WeWoreWhat, which features her daily outfit inspiration and her personal style. In 2010, she founded a clothing line called Second Skin Overalls.
Her clothing line is sold at Macy’s. The line consists of fall fashion items. It includes knit sweaters, cowhide print swimsuits, pants, and matching sets.
Bernstein also launched a tech startup called Moe Assist, which aims to help creators run their business. Its Global Creators Community launched in 2020. With more than 30.5 thousand followers, Bernstein has become one of the top digital influencers.
Bernstein was recently accused of stealing designs from a Brooklyn-based lingerie company. This lawsuit comes after a series of controversies involving her fashion career.
According to Insider, the allegations against Bernstein were first published in late January. They included interviews with 26 fashion industry professionals. The investigation found a pattern of behavior that flouts industry norms.
Forbes 30 under 30 winner
Danielle Bernstein is a fashion influencer, blogger, author, entrepreneur, and style platform creator. Her blog, WeWoreWhat, has gained over two million followers and a seven-figure income.
Danielle has launched multiple businesses and is currently working on new ones. She is also involved in charitable efforts through her company, WeGaveWhat.
Before she started her business, she was a college student at the University of Wisconsin-Madison. After one year, she dropped out to pursue her career as a full-time entrepreneur.
In 2010, she founded WeWoreWhat, a fashion and lifestyle website. Over the years, her blog has evolved to cover topics such as interior design and menswear. It also now features a number of clothing lines. The brand boasts more than two million Instagram followers and a revenue of nearly $1 million.
Lulu DK x WeWoreWhat jewelry collaboration
Danielle Bernstein, a New York-based fashion influencer, has launched her own jewelry line, Lulu DK x WeWoreWhat. However, the line has received a lot of scrutiny. Many of the pieces from the collection are very similar to other brands, causing industry insiders to question if Bernstein is guilty of plagiarism.
The allegations started when Diet Prada, an Instagram account dedicated to calling out fashion influencers, posted photos of Bernstein’s jewelry collection with other jewelry lines. Some users noticed a very similar look to other designer’s pieces. They also vowed to unfollow Bernstein.
After being accused of plagiarism, Bernstein released a long apology on her Instagram story. She said that the accusations were “reprehensible” and that she never experienced malicious hate in her life. In addition to the rebuke from Diet Prada, Bernstein had to deal with a lawsuit from Brooklyn lingerie brand, The Great Eros.
Litigation against lingerie brand The Great Eros
A lingerie brand and its owner have been embroiled in legal trouble. They have been accused of copying designs and trademark violations. The Great Eros is a small business, but they are looking to protect their brand.
They have named retailers and others who sell their apparel. This includes Shopbop, Saks Fifth Avenue and Carbon 38.
The Great Eros says Bernstein stole their design. In their complaint, they claim that Bernstein copied the signature tissue paper design and a line drawing of female nudes. It is also alleged that Bernstein used the same pattern on her swimwear.
Bernstein claims she did not copy the designs and does not intend to steal anything from The Great Eros. She said that she did not want to cause any problems for the brand.
