Collaborations between brands and artists have been around for the longest time, and while this concept is nothing new, the products are always something that many of us look forward to. While these collaborations arguably make waves because of the name associations, it is also nice to see brands get out of their way to craft creative products that reflect both their signature styles and their partners’ personalities.
In 2019, there a lot of collaborations in the works, and here are some of the latest drops that we are looking forward to copping.
Travis Scott x Nike
Travis Scott recently debuted his Air Jordan 1 collaboration with Nike during the Grammys and we are here for it. His release, the Air Jordan 1 Cactus Jack, immediately sold out, and his other collab with Nike is also doing well, slowly becoming a mainstay on Instagram feeds. We are still waiting for the official release, but this brown-hued piece surely looks promising. And looking at how well his previous collaboration has gone, we’re pretty sure that this one will do well, too.
J Balvin x Guess
After his success in becoming the most streamed artist in Spotify, J Balvin is exploring out of his comfort zone and collaborated with Guess for a 42-piece collection. His capsule collection — named after his album, “Vibras” — features his vibrant approach to music and draws inspiration from his roots, incorporating tie-dyes and vivid palettes. The range offers clothing for both men and women and includes graphic tees, hoodies, and tracksuits, among many others.
J Balvin is the first Latin man to front Guess’s campaign.
Victoria Beckham x Reebok
The most fashionable spice girl, Victoria Beckham, has just released a fashion and footwear collection with Reebok. This is her debut collection and it features a minimalistic yet high-performance design. The collection features a lot of sportswear pieces, such as hoodies and tees. It’s also heavily inspired by basketball and the ’90s, as shared by Beckham in one of her interviews.
2 Chainz x Versace
After Versace’s Fall/Winter 2019 runway presentation, it dropped the announcement of its collab with rapper 2Chainz. The capsule collection will feature athleisure-leaning menswear, as well as a chunky sneaker.
Chris Floyd x Tourne de Transmission
Tourne de Transmission collaborated with photographer Chris Floyd to create a collection that features photographs of the ’90s. Reels taken by Floyd from 1994 to 1998 were superimposed and manipulated on the pieces showcasing the British youth culture. His collection includes hoodies, jackets, and long-sleeve shirts.
Chris Floyd toured in the ’90s with Oasis and The Verve and captured the unique lifestyle of British youths.